E‑Commerce Operating Strategy Workshop

E‑Commerce Operating Strategy Workshop

Team alignment · playbooks · OKRs

We conducted an "E-Commerce Operating Strategy Workshop" for a rapidly growing fashion e-commerce brand that was struggling with misaligned departmental goals and disconnected marketing and operations. Through the workshop, we guided the team to unify their strategic objectives, establish clear quarterly OKRs, and develop a set of standard operating procedure playbooks. As a result, the brand achieved highly efficient cross-departmental collaboration, reduced campaign preparation time by 40%, and concentrated company-wide resources to successfully launch a best-selling series that exceeded its first-month sales target by 150%.