E‑commerce Marketing Strategies Seminar
Acquisition channels · funnels
A local home goods e-commerce merchant, facing challenges with rising customer acquisition costs, participated in our "E-commerce Marketing Strategies Seminar." We conducted an in-depth analysis of their existing acquisition channels and helped them redesign their marketing funnel from social media引流 to website conversion. By optimizing their ad strategy and landing page experience, the brand reduced its customer acquisition cost by 25% within three months and nearly doubled its online conversion rate, achieving high-quality growth at scale.